Wonderment Apps
Role
Being a product owner was a position I had never done before so I accepted the challenge of seeing features through ideation to deployment. I collaborated with stakeholders to understand their vision and direction, created a roadmap and feature timeline, planned sprints based off designer and developer capacities, provided product documentation and assigned tasks for co-designers or designed them myself, and worked with the dev and QA teams to deploy these features.
Challenge
How can we get more leads into our CRM?
Solution
Modernize the UI based on competitors
Improve our lead intake
Improve our staffing pages
Redesign the homepage
Lead Intake Feature
Before we made our updates, the only way we were capturing leads was at the bottom of all of our pages, with a “Contact Us” section and dedicated Contact Us page. We wanted to remove the burden of typing in several fields because that took more time, and it was more effort for the user.
We implemented this lead intake for fast, single click answers, and we could get more information support our sales team better.
Prototype
2. Staffing Pages
Our company was growing and changing so we needed to update the services page to reflect the new lines of business we were now offering, Staffing and Managed Projects. I collaborated with our CEOs to get the right message across for each section. I provided initial wireframes and an outline of language to my fellow designer and we worked on the final design together.
In short:
Push users to the lead intake through new hero designs
Demonstrate why were qualified to provide great staff
Show our hiring process
Include testimonials
Before
Planning
Final
Prototype
3. Home Page
Our CEOs wanted to push the brand and company to a more modern, corporate style and away from our whimsical, artistic style. I did a competitive analysis on which brands resonated with them and why.
